Friday, 23 March 2012

VALIDITY IN PSYCHOLOGICAL RESEARCH


Although there are numerous terms and concepts used to describe validity, we can simplify the complexity of validity by organizing terms and concepts into four main types: construct validity, external validity, internal validity, and statistical conclusion validity. Mastering these Big 4 types of validity provides a comprehensive framework to judge the strengths and weaknesses of scientific research. 
Determining the overall validity of research is simply not a black-and-white decision. Instead, we have four types of validity to reinforce the notion that we have many different ways to determine the strength of a research study.  In fact, rarely will you ever encounter a study that ranks strong in all four validities. Remember, the methodological decisions made to increase one type of validity often harm another type of validity (e.g., steps taken to increase internal validity often harm external validity), and similar tradeoffs can occur among all four of our major classes of validity (Mitchell & Jolley, 2006 ).
In addition, many studies are conducted that do not address all four validities. Recall that only an experimental research methodology is able to establish internal validity and cause-and-effect conclusions. Thus, when non-experimental research methodologies are adopted, a study by default will be weak in internal validity. Similarly, many researchers have aptly noted that external validity can be a premature goal of research (Mook, 1983). Researchers may first want to study a phenomenon in isolated populations or isolated situations before trying to generalize their results to the population from which they drew their sample.  Therefore, to determine the overall merit of a study, we initially need to recognize what the goals of the study being conducted are and what validities need to be established to meet those goals. The next step would be to weigh the strengths that make the study valid against the weaknesses that threaten the study’s validity.
Because individual studies are likely to be weak on one or more types of validity, researchers rarely conduct and report single studies. Instead, they often conduct multiple studies to answer the same research question using different research methodologies. A validity weakness threatening the conclusions of one study can be tested in a new study using a different methodology to address (or remove) that potential threat to validity. A common practice is for researchers to engage in systematic research in which a series of studies are conducted and published over time. Alternatively, researchers will report multiple studies in a single professional article to demonstrate how different threats to validity were tested and ruled out across different studies of the article.
            A common area of confusion that can occur when learning about validity is determining which type of validity is being threatened. We have found that students particularly have difficulty when trying to distinguish construct validity problems from internal validity problems. Our first tip is to highlight the fundamental difference between these two ways to critique a research study. A critique of construct validity involves thinking about each variable of a study separately, and then making a judgment on whether each variable was measured or manipulated validly. If you have concerns that a particular measure or manipulation was biased in representing what it was supposed to represent, then your concern involves a critique about construct validity. In contrast, internal validity involves thinking about the relationships among variables of the study, and then making a judgment that one or more of them can be clearly linked to causing other variables in the study.
(From "21st Century Psychology: A Reference Handbook" by Buskist and Davis (2008), Sage Publications)

Monday, 21 March 2011

BEHAVIOUR MODIFICATION

Behaviour modification is based on a simple idea of learning. It is based on the idea that behaviour followed by reward is more likely to be repeated, or retained, than not. On the other hand, behaviour which results in an unpleasant outcome tends to be quickly dropped or disappear.

Behaviour modification is based on the idea that behaviour is, in part, controlled by its consequences. The idea has been demonstrated in both humans and animals. Of course, people have more complex interactions between physical, emotional and cognitive reinforcements than animals. But many of the principles are still relevant.

(From Regional Training Seminar on Guidance and Counselling Module 4, Behaviour Modification UNESCO February 2000)

Look and Hook

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