BEHAVIOUR MODIFICATION

Behaviour modification is based on a simple idea of learning. It is based on the idea that behaviour followed by reward is more likely to be repeated, or retained, than not. On the other hand, behaviour which results in an unpleasant outcome tends to be quickly dropped or disappear.

Behaviour modification is based on the idea that behaviour is, in part, controlled by its consequences. The idea has been demonstrated in both humans and animals. Of course, people have more complex interactions between physical, emotional and cognitive reinforcements than animals. But many of the principles are still relevant.

(From Regional Training Seminar on Guidance and Counselling Module 4, Behaviour Modification UNESCO February 2000)